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If you have an executive team, you’ll want to include their bios here. If there’s anyone else working with you, share their story, their role, and how they got involved in your business. It has images prepped for print (which requires higher quality photos) and digital, all of which are downloadable from their site.
Swift publisher media kit template download#
If applicable, include a download to the raw vector file.Ĭheck out this amazing press kit example from ecommerce brand The Mantry. Also provide high-quality, high-resolution versions with a transparent background to make your logo and graphics easy to use for nearly any purpose, including print. Make it easy for content publishers to use your logo or create graphics using your logo by providing high-resolution options in your digital media kit. How many customers have you served? How long have you been in business? How many units have you sold? Where’s your business located? Where’s your product manufactured? Branding
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In this press kit example from Annmarie Skin Care, the brand shares its story, mission statement, and process, which gives press an insight into what it is as a brand. Tell reporters a little about yourself and why you’re doing what you’re doing.Ĭlearly and succinctly lay out what makes your brand special in the category: What are you doing that the competition isn’t? Are you offering the consumer greater value? Are you more sustainable? Are you creating a new category? Jessica Postiglione, CEO & Founder, Bonny This is your “why.” Share your story how your business came to be. There are a few essentials that I recommend, as well as a few nice-to-haves if you want to create one of the best press kits out there. What you put in your ecommerce press kit will vary depending on your business and what you have to work with. If your online press kit gets media coverage for your brand, it can quickly pay off with new customers and revenue from the added exposure. Or you can create your own on your company website. You can hire a marketing/PR agency to create a press kit for anywhere between $300 and $5,000. Press kits are still relevant in 2021 and are a profitable investment for online brands. This is also a good way to distribute high-resolution images without having to download/upload large files. Give these out at events where the media has a presence so they can easily access all the files later on. You can also put your digital press kit on a flash drive or USB stick. Most reporters and publishers will know to look for it there. You might not want to put a link to it in your main navigation, but it’s a good idea to include a Press, Newsroom or Media Kit link in the footer of your site. Simply create an easily accessible online press kit page on your website so reporters can find it. It’s become the standard way to get PR in digital media. An electronic press kit (EPK) today lives online as a part of your website. Reporters can now come to you to find information about your company. Technology has changed how press kits are used. Traditionally, a press kit referred to a set of documents, photos, and materials that were sent to media outlets for promotion. What digital press kits are used forĭigital press kits are a common and convenient format to create and distribute content for promotional purposes, especially in the ecommerce space. When you do some of the work for reporters upfront, they’ll be more receptive to your pitch for press. When you’re networking and reaching out to publications, you’ll always have your media kit to refer to and share with reporters.
Press validates a brand and what customers have heard through word of mouth Sara Spiegel, owner of boutique public relations agency Sara Spiegel PRīut even an amazing press pack doesn’t guarantee press for your business it just makes getting press a bit easier. Whether that’s someone with a podcast, someone with a personal blog, or even just someone sharing your story in an online community. Anyone who wants to talk about or promote your business has the tools they need to do it effectively.
Swift publisher media kit template how to#
Here’s everything you need to put your story together, as well as how to reach us.”Ī press kit isn’t only for reporters or major publications, either. The best press kits make it easy for reporters to learn about a product and brand, and to access photos and marketing materials they can use in a story.īy providing a press kit, you’re saying, “Hey, we love press.
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In the meantime, start building your store with a free 3-day trial of Shopify.Ī press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. You’ll start receiving free tips and resources soon.
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